41. Discover your secret sauce & build an uncopyable brand with Charissa Higgins
Meet Charissa Higgins, Creative Marketing Coach & Rebel Spirit. Charissa profoundly fucking cares about activating more boldness in the rising coach by unlocking massive clarity and certainty around their brand so that they can stop stressing about what to say & how to market themselves and start showing up with a brand that is boldly dripping with personality +IMPACT.
In this episode, we cover:
- What a brand IS and is NOT
- How to “niche down” without putting yourself into a box
- How to blend your personality and intuitive/channeled ideas with positioning your offers on line
- Strategic brand positioning and why it’s essential for long-term sustainability
- How to navigate feeling a lack of confidence in what you offer & what to do when it feels like others are “doing it better”
- Branding tips and exercises to gain clarity & create an uncopyable brand
- The importance of owning your weird and taking messy action in biz
Connect with Charissa Higgins:
Website: learnearnimpact.com
Instagram: @charissahiggins
Facebook: https://www.facebook.com/charissa.a.clarke/
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Ways to Work with Nora:
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